BMW India launched its two-seater sports-car, the Z4 Roadster, at a price of Rs 59 lakh (ex-showroom). The car, powered by a 2,979 cc petrol engine, will help BMW expand its presence in the country. The President of BMW India, Mr Peter Kronschnabl, told media persons that the Z4 is targeted at car-buyers who can appreciate a pure driving experience and expect a high standard of elegance and value. The company aims to sell 30-40 units of the car this year.

BMW overtook its main rival in the country, Mercedes-Benz, this year. The company continues to stay ahead of its competitors in terms of sales numbers. Its sales target for the current year is 3,000 units.