Maruti Suzuki unveiled a special limited edition of its Ritz model titled Genus on Saturday 28th August, to commemorate the first anniversary of its Ritz model.

Now, the most common dictionary explanation for the title to Maruti?s latest limited edition model, the ‘Genus’ refers to a group of species exhibiting similar characteristics. Well that being said it should come as no surprise if I say that the new Ritz Genus looks quite similar to the conventional Ritz that has so far managed to sell like hot cakes in India owing to its quirky styling and remarkable fuel efficiency. However, a closer look at the emerald blue beauty reveals hidden jewels both on the outside and in its plush interiors.

Retaining the best attributes of Brand Ritz, the new Ritz Genus comes with several exciting features. A brand new signature colour, `Emerald Blue? is the most apparent change. This body shade is however, accentuated through the Genus?s matching door handles and body colour rear view mirrors. Smart body graphics run all along the length of the limited edition compact car, giving it a distinctive appeal. Body side moldings add character, while the rear is enhanced with a back door garnish.

Taking a peek inside the Ritz Genus, you will realize what has exactly gone into making this car fit for the ?special limited edition? tag attached to its freshly painted body. Seat fabric and door trims in the original Ritz were fresh to begin with. A dual tone dashboard now adds to the overall appeal of the inside job on this Genus edition. For music lovers, the car has been equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray.

Speaking on the occasion of the cars launch on 27th August, Shashank Srivastava, Chief General Manager (Marketing) said, “Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Ritz Genus will find great appreciation with customers for its new add-on features.