Saif Ali Khan is all set to promote his debut film as a producer, Love Aaj Kal at the coming ICC world Twenty 20 2009 cricket tournament. The film, directed by Jab We Met fame Imtiaz Ali stars Saif alongside Deepika Padukone. The cricket tournament is slated to begin from 5 June and will culminate on 21 June with the finals.

Sources reveal that the lead pair of the film, Saif and Deepika will be traveling to England, where the tournament will be held and Saif will also be sharing the commentary box with Harsha Bhogle.

Love Aaj Kal is co-produced by Eros International and has been held up from being released due to the on-going strike spurred by the tussle between Hindi film producers and multiplexes.

Love Aaj Kal’s tie- up with T20 World Cup will set the ball rolling in terms of promotions of movies that are slated to hit screens. If the strike ends soon, the film is likely to be released by June end. Biren Ghose, executive director of Eros International states “Basically we see that the cricket tournament if a great platform to promote our film following our last win at the World Cup. Love Aaj Kal is one our biggest movies and we wanted to mount it on a large platform. We are co-producers with Saif’s Illuminati films and we also announced the title of the film recently“.

Since there is tremendous cliché with Bollywood and sports, we decided to tie up with ESPN to promote our film at the T-20 world cup. We will be unveiling the look of the film at the World Cup.”