Shah Rukh Khan, the star attraction of the FICCI FRAMES 2010, held out a three-fold prescription for globalisation of Bollywood films by learning for Hollywood the screenplay writing techniques, visual effects knowhow, and the discipline and organisation in doing film business.

In his keynote address at the inaugural session of FICCI FRAMES 2010, Khan cautioned that “Learning Hollywood screenplay and technology is not about losing the intrinsic quality of our stories. We have to maintain our own cinematic individuality.”

He called for the formation of alliances with Hollywood to help the Indian film industry nurture its potentially different story format, the drama- musical format, and “make us travel around the world.”

Khan said the sooner Indian film makers realise that screenplay was not an art form but a science, the faster Indian films will globalise and Hollywood can exchange that knowhow with India.

He said , “The big investment we are looking for from Hollywood is the training of mechanics for running machines for visual effects. We need to develop people who can make us our own cheaper, better and faster softwares for filmmaking and have a special branch of trained visual effect teams and talent here.”

Khan said that the Indian film industry needed to adopt from Hollywood the discipline and organisation with which it does its business.

“This organisation already exists in other businesses in India, but is woefully lacking in the business of films. This needs to filter down to our own distribution system of films based on their models and most the most essential aspect that we need to learn is the science of marketing of films,” he added.

He said the knowledge that Hollywood could bring to Bollywood was much more essential that the investments it was already doing in India.

“The time has come to have a symbiotic relationship where we can both feed off the knowledge that we have instead of just the monies. The economic will follow, because then Hollywood and Bollywood together can have a global audience watching our films,” Khan said.