Thiruvananthapuram, Thursday, December 23, 2010: As much as 101 kg of gold will be distributed through draw of lots as prizes to the winners of the 45-day Grand Kerala Shopping Festival (GKSF) fourth edition. During the last two GKSF seasons, 40 kg of gold were given as prizes to the winners through draw of lots compared to the apartments and luxury vehicles given in the first two seasons.

The season four of the GKSF that has started from December 1st this year would conclude on January 15, 2011. The Grand Kerala Shopping Festival season four has also included an amazing offer for winning fabulous prizes via SMS. “The chances of winning prizes by sending SMS is a new addition to GKSF,” said KN Satheesh, Director of GKSF.

The ‘Scratch and Win’ coupon that one avails while shopping at a GKSF registered shop will also have a unique code. This unique code is to be send via SMS. The format is GKSF unique code to 537252.Care should be taken while sending the code.