Thiruvananthapuram, Tuesday 1 December 2009: The District Industries Centre will organise a road show in the district today to popularise the 45-day Grand Kerala Shopping Festival (GKSF) Season 3. The highest number of 50 gold partners for the festival is from the capital district.

The shopping extravaganza - the Grand Kerala Shopping Festival, now in its third year is a Government of Kerala initiative. The third edition of the shopping festival is all poised to turn Kerala in to a BIG shopping mall.

All across the 14 districts of Kerala, merchant establishments would be part of this unique shopping festival. Big, medium, small; irrespective of their size, offers from these merchant establishments are something hard to resist for shoppers. And for the shopkeepers, they too stand to enjoy special benefits for their participation.

And for the sponsors of the Grand Kerala Shopping Festival, they have the perfect opportunity of being at the right place at the right time through the widespread network of the participating retails outlets.

And for lucky draws, the shopping festival will have three zones – North, Central and South. Each zone would have a lucky draw every week for six weeks and a mega lucky draw towards the end of the festival.

The festival would be marked by special events featuring local and national stars and outstanding talents from all over the world.