Kochi, Friday, January 6, 2012: The price of gold on Friday increased by Rs 80 as it reaches Rs 20,880 per eight grams. The price of gold per gram is Rs 2610.

The hike is seen as a reflection of the surging price in international market. Gold is seen as a safe investment and added to this comes the reduction of the value of rupee in comparison with the dollar.
Kerala has one of the highest consumptions of gold and silver ornaments in the country.

Traditionally, gold had been the most ideal mode of investment among the people of Kerala and also as jewellery. People in large scale are moving towards more investment in gold, considering yellow metal as a safe investment.