Kochi, Wednesday, 08 February 2012: The price of gold on Wednesday increased by Rs 320 as it reaches Rs 20,720 per eight grams. The price of gold per gram is Rs 2,590. Gold is seen as a safe investment especially in Kerala.

Kerala has one of the highest consumptions of gold and silver ornaments in the country. Traditionally, gold had been the most ideal mode of investment among the people of Kerala and also as jewellery. People in large scale are moving towards more investment in gold, considering yellow metal as a safe investment.